EDRM Partner, Edge Marketing, recently rebranded from the renown Edge Legal Marketing, announced two innovative programs for our community.
The first, announced in February, is a partnership with Khoo Consulting, a consulting and training firm that specializes in diversity, equity and inclusion.
Khoo Consulting, a federal-and state-certified, minority-and woman-owned Minnesota small business, is also a marketing and communications agency. Their mission includes working with organizations to identify and break down structural barriers so that people from all backgrounds especially Black, Indigenous, People of Color (BIPOC), LGBTQ+ and other marginalized communities can thrive and live productive lives.
Our experiences will also help the Edge Marketing team to position their clients’ marketing strategies to reflect, and resonate with their diverse and global audiences.
Poh Lin Khoo, founder and CEO of Khoo Consulting
The experts at Khoo Consulting will provide training for the Edge Marketing team on diversity, equity and inclusion (DEI) as it pertains to marketing and to life, in addition to consulting services to Edge clients on DEI in marketing communications.
The next offering from Edge Marketing is that of a fractional CMO (Chief Marketing Officer) for organizations to provide leadership talent for a company’s marketing function on a part-time or short-term consultative basis.
“By leveraging the talent of our existing team and systems, we are well-positioned to help businesses and firms overcome the challenges they face during the current ‘new normal.’ Our impressive track record spanning decades gives us the expertise, ability and versatility to successfully serve as CMOs for many influential companies.”
AMY JUERS, FOUNDER AND ceo, eDGE mARKETING
A few telltale signs that an organization would benefit from a top-talent fractional CMO:
- The organization recognizes the need to develop its marketing efforts, but isn’t ready to hire a full-time, high-salaried CMO.
- Executives are too busy with other responsibilities, so no one is leading marketing.
- Salespeople in the organization are creating their own marketing materials or pursuing their own activities.
- The organization needs marketing insights that provide strategic direction as well as the ability to make informed executive decisions.
- The organization wants an interim leader or advisor that has experience to make sound decisions that ensure ROI.
- The business needs to stabilize efforts during a transition, turnaround, acquisition or divesture. It is commonplace for businesses to hold back on investing in new staff, especially expensive executives during times of uncertainty.
Read more about Diversity, Equity and Inclusion and the partnership with Khoo Consulting here.
Read more about the Fractional CMO offering here.
