In a Legaltech news analysis titled “TAR 2.0 Resistance Likely Stems From Bad Memories—and Bad Marketing” Isha Marathe wondered if slow adoption rates would change as the TAR process evolved and became easier and less expensive.
With “silver bullet” marketing messages and the more cumbersome seed set approach to TAR 1.0 still in the minds of practitioners, adoption has lagged expectations.
Technology assisted review (TAR 2.0) may still face challenges in the market, but growing tech acceptance and court decisions could encourage its broader adoption.
Isha Marathe
Andrea D’Ambra, a partner at Norton Rose Fulbright, Richard Brooman, director of litigation services at Saul Ewing Arnstein & Lehr and Mary Mack, CEO of Electronic Discovery Reference Model (EDRM) are quoted in the analysis.
Read the entire analysis here.
