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April 10, 2023, Denver, CO – Merlin Search Technologies, a revolutionary cloud technology company developing potent AI-powered software to amplify search, investigations and discovery intelligence, announces industry branding and marketing thought-leader, Bob Lorum, has joined the company as Chief Marketing Officer.
As the newest member of Merlin’s executive team, Lorum will focus his branding, marketing and engagement expertise on amplifying the company’s presence as a new category pioneer and leader in developing game-changing software for corporations, law firms and government agencies worldwide, by harnessing and focusing the power of AI to optimize intelligence and drive tangible business outcomes.
Having witnessed Bob’s talents in action as recent CMO with Xact Data Discovery (now part of Consilio), we pursued and brought him into our organization to help us take our company to the next level. Coupled with Bob’s innate strategic and conceptual skills, he brings a unique blend of acute listening, collaborative thinking and bold creative execution to the Merlin table that melds beautifully with the culture we are creating.
John Tredennick, founder & CEO, Merlin Search Technologies
In his new position, Lorum will orchestrate a hands-on, leadership role directing all brand, marketing and creative strategy, while collaborating with internal and external industry thought-leaders to optimize intrigue and engagement for Sherlock Integrated Search – the market’s first AI-powered investigative software tool that blends keyword and algorithmic search to find relevant documents for investigations, discovery and legal compliance.
John Tredennick, Merlin Search Technology Founder and CEO states, “Over the last two years, we’ve been diligently researching, developing and enhancing our powerful Sherlock Integrated Search software tool to change how the world finds data and converts it into actionable intelligence. Complementing the recent soft launch of our company and product, it was time to bring in an industry visionary, thought-leader to lead our brand and marketing initiatives as we expand our international footprint.”
“Having witnessed Bob’s talents in action as recent CMO with Xact Data Discovery (now part of Consilio), we pursued and brought him into our organization to help us take our company to the next level. Coupled with Bob’s innate strategic and conceptual skills, he brings a unique blend of acute listening, collaborative thinking and bold creative execution to the Merlin table that melds beautifully with the culture we are creating.”
Having been impressed with John’s success as Founder / CEO at his previous industry-pioneering company Catalyst, I quickly realized that Merlin was onto something big. Something that would create a new paradigm in how people search, find and convert data into intelligence – essentially a new category of services that didn’t exist before. Mirroring John’s unbound energy, grit and proven talents, I knew I needed to be an integral cog in the machine that he is building. The possibilities are truly unlimited.
Bob Lorum, Chief Marketing Officer, Merlin Search Technologies
Lorum’s technology industry experience runs deep, having recently completed a 6-year executive leadership role as CMO with Xact Data Discovery (XDD), leading all branding, marketing, creative, product and educational content initiatives for the company. Bob also played an integral role in positioning the company for acquisition in 2021. Prior to XDD, Bob was VP of Marketing for Modus eDiscovery and iConect Software leading all marketing initiatives.
Lorum comments, “Having been impressed with John’s success as Founder / CEO at his previous industry-pioneering company Catalyst, I quickly realized that Merlin was onto something big. Something that would create a new paradigm in how people search, find and convert data into intelligence – essentially a new category of services that didn’t exist before. Mirroring John’s unbound energy, grit and proven talents, I knew I needed to be an integral cog in the machine that he is building. The possibilities are truly unlimited.”
Collaborating with other team members located in Colorado, England and Australia, Lorum will conduct his new duties remotely from his home office in Rhode Island.
ABOUT MERLIN SEARCH TECHNOLOGIES
Merlin Search Technologies is a revolutionary cloud technology company that develops potent AI-powered software to amplify search, investigations and discovery intelligence. Merlin’s flagship product, Sherlock Integrated Search, is the market’s first AI-powered investigative software tool that blends keyword and algorithmic search to find relevant documents faster, easier and more cost-effectively, by empowering organizations with quick, direct control over variable “on / off” hosting costs via the companies game-changing Cloud Utility Pricing program.
