In an analysis for Legaltech News, Isha Marathe, Legal Tech Reporter, asked legal professionals about the impact of Musk’s Twitter takeover.
From preservation concerns to hoax accounts to advertising, Maranthe chronicles the just in time nature of dealing with rapid and abrubpt changes to a global, commonly used platform.
Kelly Twigger, principal at ESI Attorneys, an information law and e-discovery law firm in Colorado. rings a clarion call:
I think that there is enough of an unsettled nature about what is happening with a prominent social media platform like Twitter to make sure that whatever preservation or production obligations you have in existing litigation or litigation that you reasonably anticipate, that you should be taking steps.
Kelly Twigger, principal at ESI Attorneys
“I think that there is enough of an unsettled nature about what is happening with a prominent social media platform like Twitter to make sure that whatever preservation or production obligations you have in existing litigation or litigation that you reasonably anticipate, that you should be taking steps,” said Kelly Twigger, a principal at ESI Attorneys, an information law and e-discovery law firm in Colorado.
Noting the investment many have made in Twitter in building their brand and engaging with their specific audience and news sources, Marathe asked Mary Mack, CEO of EDRM about deleting her presence from the platform altogether, something Mack felt was even more risky at this time.
What I understand is you’ve got a 30-day period where you can get your account back, but then your username goes back into circulation … so as you build up some goodwill on your name, someone else can use that then if you’ve let the handle go, so I’m not letting my handle go.
Mary Mack, CEO, EDRM
Marathe quoted from EDRM’s webinar on “How to Back Up Twitter Step by Step,” saying Mack noted that it’s best to archive your content and pause your account as opposed to scrubbing it off the platform. “What I understand is you’ve got a 30-day period where you can get your account back, but then your username goes back into circulation … so as you build up some goodwill on your name, someone else can use that then if you’ve let the handle go, so I’m not letting my handle go.”
Read Isha Marathe’s full analysis here.
