Generative Search Engines: Providing Answers Not Links
Generative Search Engines (GSE) are revolutionizing online search by providing real answers to user queries rather than just website links. By understanding natural language, context, and concepts, GSE delivers accurate and relevant responses, written or spoken, in a conversational manner. These advanced search engines offer personalized, in-depth, and dynamic search experiences, but challenges such as errors and biases persist. With Google, OpenAI, and Microsoft introducing their own GSE products, competition in the market is expected to drive innovation. The shift towards diversified GSE platforms could diminish the dominance of traditional search engines and foster a more honest and competitive online marketplace.